Discover More About an Online Marketing Degree
An online marketing degree opens many career opportunities, particularly when the program includes a wide range of concentrations and electives to complement the primary degree. Quality online programs also include a strong course management system which enables its students and teachers to collaborate and interact with its students, modeling a real-life office environment. In addition to broadening a candidate’s knowledge base in the world of marketing, an online marketing degree also helps equip candidates with the skills necessary to successfully implement that knowledge in the workplace. Online marketing is a very dynamic and fast-paced field, and it is imperative that its practitioners are equipped with the right tools and training to excel in their chosen careers.
The first segment of an online marketing degree curriculum is the Bachelor of Arts (B.A.) degree, which typically takes two years to complete. Students of the B.A. degree can specialize in a number of concentrations, including advertising, public relations, graphic design, information technology, finance, and marketing.
Students can choose to continue on to the Master of Arts (M.A.) degree, which usually takes four years to complete. Students of the Master of Arts degree can specialize in any of a variety of fields as they pursue their career goals; they may choose to become marketing managers, career counselors, or press secretaries. Those looking to take more specialized positions may consider pursuing a Doctor of Business Administration (DBA) degree, which is a specialized Masters degree and takes about five years to complete.
Online associate degrees. Another option available for those seeking career advancement is an online marketing associate degree. An associate degree is usually a two-year program; however, some colleges offer a one-year associate degree as well. An online associate degree often allows students to expand their work opportunities and get a jump start on their career.
Students who are enrolled in an online marketing degree program will have to learn a variety of different topics to cover all of the various aspects of brand creation. These include traditional marketing techniques such as print, television, and radio commercials as well as online marketing methods, such as social media marketing, search engine optimization, and video production. All of these marketing topics are important for a successful career, but it helps to have an overall understanding of all of the various components when starting out. After all, you need to be able to effectively integrate all of the different techniques. A degree program will provide students with an overall knowledge of how to create successful campaigns and marketing efforts.
There are several different career options after students complete their online marketing degree. Most jobs involve customer service tasks, such as answering email or taking customer orders over the phone. Some positions require extra training after students complete their bachelor’s degree, and others simply require that the individual already has a working background in the field. Jobs that involve marketing may require additional education after the completion of the bachelor’s degree, as marketing is not a simple profession. Students interested in breaking into this field should consider applying to a bachelor’s program that deals with advertising.